Since 1991, when IBM
sold their printer division to the company Clayton & Dubilier & Rice
Inc., Lexmark has pioneered innovations in the field of printing and imaging
developmental technologies. Specializing in dot matrix, inkjet, laser, and multifunction’s
printers, Lexmark joins many other companies in distributing quality ink
cartridges.
Like most
ink cartridges today,
high-quality Lexmark ink cartridges offers two varieties: black, and
tri-color. While black toner is used mainly in the printing of words, tri-color
utilizes Cyan, Magenta, and Yellow in order to achieve the full spectrum of
hues. Together, these colors create the popular graphic designers’ initialism
CMYK (Cyan, Magenta, Yellow, and Black). This allows for more efficient
printing of images and photographs, something necessary for every printer.
Since it was
discovered that many ink cartridges cause harm to the environment, many
companies have taken initiative to begin recycling and reuse processes. Lexmark
promotes its Cartridge Collection Program as a signal that it is
environmentally friendly, and making money at the same time. Once cartridges
are sent back to Lexmark, they are cleaned; then, the parts are reused in the
production of new cartridges, helping Lexmark cut back on costs.
Going
hand-in-hand with the Cartridge Collection Program is Lexmark Rewards, carrying
the slogan “Reduce, recover, reuse, recycle.” Joining the Lexmark Rewards
program is free for any customer, and it can yield a number of benefits. For
every ten Lexmark cartridges returned to the company, the customer will receive
one free high yield toner cartridge, a definite bonus. Customers will also
receive free replacement imaging kits for any printer, as well as free shipping
on all Lexmark Rewards processes.
While
Lexmark ink cartridges are typically more expensive than other brands,
customers can take solace is Lexmark’s green and environmentally friendly
initiatives, and the fact that they are receiving high-quality toner. All
brands of printer ink will be relatively expensive, no matter which store or
company it comes from. In modern days companies, especially those that
distribute ink, need to advertise themselves as “green” organizations and
institute rewards programs for dedicated customers. This will attract
consumers, as well as convert some from other brands.
Lexmark’s
reward and environmental programs are perhaps its biggest benefit. Compatible Lexmark ink
cartridges are revered as quality products, and the reuse of them benefits both
the company and the consumer in the long run. Lexmark will not let any customer
down, neither with its printers nor its ink cartridges.